Plastic bottles

Businesses and schools are being urged to show their support for reducing plastic waste by registering their interest for the PlastiCity pledge ahead of its launch on 10/11/22.

PlastiCity is a three-year research project which is aiming to increase the amount of commercial and industrial plastics recycled in the 2 Seas region – England, France, Belgium and the Netherlands. Since launching in 2019, the project team have been speaking with schools and businesses across the City to look at how they recycle their plastic and provide sessions on how to reduce plastic use and increase plastic recycling rates.

The PlastiCity team is asking any school or business in Southend-on-Sea to register an interest in signing up to the PlastiCity pledge. To complete the pledge, registered schools and businesses will complete a total of six milestones and choose challenges that each contain resources and guidance to make the process simple and effective.

By joining the pledge, you will commit to reducing plastic waste and improve recycling quality and rates by:

  • learning about best practices from PlastiCity resources
  • making efforts to improve your recycling performance
  • measuring and reporting on your improvement

Registered organisations will gain many benefits, including increased exposure through social media and the council’s new climate action website, access to free training, case studies and materials, as well as having the knowledge that they are pioneering an important environmental project in Southend-on-Sea, with the aim of helping businesses across the country to take action on plastic waste. Importantly, organisations will also be fit for future regulations.

Cllr Carole Mulroney, cabinet member for environment, culture and tourism, said: “The PlastiCity Pledge is an opportunity for schools and businesses to show their passion for reducing plastic waste. Plastic waste causes severe damage to the environment and wildlife, and it is important we act now to pave the way for future generations. By signing up to the pledge, your organisation is making it clear that you want to make a difference.

“The PlastiCity team will support you throughout the pledge, making it easy for your school or business to complete the pledge and in turn, help blaze a trail for increasing plastic recycling rates across the UK. I urge any business and school within the City to register their interest early and show that we take plastic waste seriously here in Southend.”

Businesses and schools can register their interest in taking part in the PlastiCity pledge by visiting the PlastiCity Pledge website.

Published: Monday, 17th October 2022